Case Studies

UI Works

About

Contact Me

Case Studies

UI Works

About

Contact Me

Grace Suwan

Designing for Clarity, Growth, and Real Impact

I partner with startups and scale-ups on product UX strategy, align cross-functional teams, and deliver measurable business growth.

Contact Me

Download My Resume

Available for Consulting

Honest Credit Card: Growth Enhancement Through Acquisition

Improved the end-to-end onboarding experience. Through targeted enhancements across the KYC flow and early application stages.

Submission Rate

↑ 5%

Incremental Revenue

↑ 2.5M

View Case Study

Honest Credit Card: Growth Enhancement Through Acquisition

Improved the end-to-end onboarding experience. Through targeted enhancements across the KYC flow and early application stages.

Submission Rate

↑ 5%

Incremental Revenue

↑ 2.5M

View Case Study

Wplan: Asset Allocation tool for RM

Simplified the process of the asset allocation feature in the wPlan iPad app to present a more user-friendly interface that reduces the time of interface interaction and improves user satisfaction.

Meeting time

↓ 30%

Advisory adoption

↑16%

View Case Study

Wplan: Asset Allocation tool for RM

Simplified the process of the asset allocation feature in the wPlan iPad app to present a more user-friendly interface that reduces the time of interface interaction and improves user satisfaction.

Meeting time

↓ 30%

Advisory adoption

↑ 16%

View Case Study

B2P: Reimagining Procurement-to-Pay Platform

Resolved key usability issues and improved interaction design. The redesigned experience increases user satisfaction from 4.7 to 6.2 during usability testing.

NPS

User Satisfaction

4.7 → 6.2

View Case Study

B2P: Reimagining Procurement-to-Pay Platform

Resolved key usability issues and improved interaction design. The redesigned experience increases user satisfaction from 4.7 to 6.2 during usability testing.

NPS

User Satisfaction

4.7→6.2

View Case Study

Market Guide: Feature Reconciliation

Designed a unified Market Guide app merging multiple apps into one experience, introduced design thinking practices, and re-architected information architecture for indoor market navigation.

Discoverability

↑ 42%

Maintenance Time

↓ 66%

View case study

Market Guide: Feature Reconciliation

Designed a unified Market Guide app merging multiple apps into one experience, introduced design thinking practices, and re-architected information architecture for indoor market navigation.

Discoverability

↑ 42%

Maintenance Time

↓ 66%

View case study

Skills

Product Design

Interaction Design

A/B Testing

OKRs

KPI

Funnel Analysis

Omnichannel

Data-Driven Decision Making

Workshops Facilitator

Design Thinking

Design Sprint

UX Research

User Interview

Usability Testing

CX Design

UX Design

UX Copywriting

UI Design

Accessibility

Mentoring

Process

I follow a structured yet flexible design process that helps teams move from ambiguity to confident decisions. The process adapts to context, constraints, and maturity, but always stays grounded in evidence, collaboration, and validation.

01
Discover
Understand the problem before shaping solutions. I explore user needs, business goals, constraints, and existing data to clarify what is truly happening and where the opportunities lie.
Define
Turn insights into clear direction. I synthesize research into focused problem statements, hypotheses, and success metrics that align teams around what to solve and why.
02
Explore
Generate and shape possible solutions. I explore concepts through sketches, flows, and early prototypes, collaborating closely with stakeholders to test assumptions and trade off options.
03
Validate
Test before committing. I validate designs through usability testing, feedback, and experiments to reduce risk and refine solutions based on real user behaviour.
04
Deliver
Ship with intent and keep improving. I support implementation, measure outcomes, and iterate based on results to ensure the experience continues to perform over time.
05

Process

01

Discover

Understand the problem before shaping solutions. I explore user needs, business goals, constraints, and existing data to clarify what is truly happening and where the opportunities lie.

Explore

Generate and shape possible solutions. I explore concepts through sketches, flows, and early prototypes, collaborating closely with stakeholders to test assumptions and trade off options.

03

Define

Turn insights into clear direction. I synthesize research into focused problem statements, hypotheses, and success metrics that align teams around what to solve and why.

02

Validate

Test before committing. I validate designs through usability testing, feedback, and experiments to reduce risk and refine solutions based on real user behaviour.

04

Deliver

Ship with intent and keep improving. I support implementation, measure outcomes, and iterate based on results to ensure the experience continues to perform over time.

05

Process

01
Discover
Understand the problem before shaping solutions. I explore user needs, business goals, constraints, and existing data to clarify what is truly happening and where the opportunities lie.
Define
Turn insights into clear direction. I synthesize research into focused problem statements, hypotheses, and success metrics that align teams around what to solve and why.
02
Explore
Generate and shape possible solutions. I explore concepts through sketches, flows, and early prototypes, collaborating closely with stakeholders to test assumptions and trade off options.
03
Validate
Test before committing. I validate designs through usability testing, feedback, and experiments to reduce risk and refine solutions based on real user behaviour.
04
Deliver
Ship with intent and keep improving. I support implementation, measure outcomes, and iterate based on results to ensure the experience continues to perform over time.
05